Read Chapter 13 of the textbook that I uploaded below to answer the following question. I also uploaded the grading rubric that the professor gave us for your review. If you follow the rubric and answer the questions accordingly to what it says, we should be fine. Please be thought-provoking in your answers and give an ample amount of statistical data to support your answer because the professor is very picky. Also, be extra careful for any grammatical errors because he also takes points off if he finds them. Please do a good job because this assignment counts as 10% of my overall grade. Note: You can use outside sources, but I highly encourage you to use the textbook as your only source because the professor feels that the textbook is a more reliable source. Also, when answering the questions, please write the question and answer. DO NOT pile all the answers together in form of an essay because I get confused of what answer is from what question. Question: Why might a researcher wish to use more than one question to measure satisfaction with a particular aspect of retail shopping?